Avoid errors: It is quicker and less expensive to not repeat errors others have already made.
- What is working now? Which pages and content are generating customer response? Make sure to keep them. Improve maybe but keep them.
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Survey your customers for what they want more & less of. Listen and probe.
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Great pictures shine over average pictures. Start reviewing pictures now.
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What pages besides your home page do people enter your website on? Keep them - modify if needed but keep them or you loose customers.
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Make one idea per page. Develop it thoroughly. Avoid packing several concepts on a page - it confuses customers. Keep it to one concept per page.
Create Great Content: 90% of the time people come to a website for the first time doing research. When you provide the content that answers their early questions better than your competitors, they remember, they return and they buy. Ask yourself - How can I say this better in text? Is this subject best communicated with a picture? a video? Maybe it is just a killer audio tract. If your competitor is doing 1, can you use all four? Collect customer testimonials about how it worked for them. Use the customer's story (& give them credit) whenever you can.
customer video testimonial
before and after pic.
Engage your customers: What action do you want them to take and when? What action do they want to take and when? Put your phone number every place they may want to call. Have an email response box if that is better. Let them text you if that works. Some people still fax in orders, put it in. Have a place to sign up for your newsletter on each page. Link to related info on your other pages. Link to your facebook and other approrpriate pages. Build and place ads for related products on your pages. Link to surveys - good surveys build sales!
email sign up
survey sign up
dot come diagnostic
Track and measure success: Review your success. What worked better than you expected? What worked differently? What did not work at all? Why? Can we adjust to imporve?
Think about this: Content of a website needs to be written for several audiances.
Customer - Content needs to be written in a style and level that fits your customer. Different people prefer different presentations. How does a naritive communicate this? Can it be put into bullet points? Can a customer testimonial be incorporated that tells it from the customer's perspective? Slide shows engage people, can you tell your story in a slide show? Video's are popular, fun and exciting. How to videos can increase sales, reduce returns and generate much happier customers.
Search engine - When you want your page to come up on Google and other searches, your content is read and reviewed by a computer. There are things it can and cannot do. One example is a computer cannot reference a pronoun to the original noun so your text needs to communicate clearly to the computer.
Project manager - The person managing the project needs to be happy with the content.
Payer - The person paying the bill needs to be happy with the finished product.
