Pocket Guides
Business Directory
Cordova Calendar
Tips & Articles

Search the site:

Go Back

Advanced Search

SAVE this page:

Bookmark | Print | Forward

eNutshells.net by XLeration Services

Contact eNutshells.net by XLeration Services

Type in the letters that appear in the image box

What's in your Walnut?

What's in your Walnut?

Whether it's face-to-face or on the Internet, we only get a few seconds of someone's attention in this fast-paced age of information. So, we had better make the most of it. It may be our ONLY chance to make ANY impression.

Using the right words to tell a convincing story to your target market that will result in business CAN be done in a few words, in a few seconds. Bottom line: every dollar and second spent pivots around your Return-on-Investment?

Below (in a Nutshell), the M.A.G.I.C. formula of what to put in YOUR nutshell for your BEST ROI. I have been applying the M.A.G.I.C. formula since 1999 and it works in ALL forms of marketing and advertising from 30-second commercials, printed ads, and the Internet.

FYI - eNutshells.net place your marketing message in a one-page "nutshell". CLICK HERE to take a video tour.


  • What can you say that distinguishes you from the crowd?
    Avoid the ?same old? line of my name is?, my business is? and we do?
  • What product or service is your ?WOW? factor or your Unique Selling Proposition (USP)?
    What you do is not as important as what you can do for them that?s different!


  • Who are you speaking to?
    In one-on-one, let them talk first so you know best what to focus on when it is your turn.
  • Who is your target market?
    In broadcast marketing (ads and the Internet), do NOT throw too wide a net (saying too much directed at everyone). Be more focused so your target market will recognize that their specific needs can be met by you.


  • You?ve built a ?better mousetrap?. Want to know the secret to get the world to beat a path to your door?
    Ask a rhetorical question. It creates a virtual nod of identification that takes you one step closer to closing a sale.
  • Employ extraordinary words that will capture attention and be remembered long after you have ?left the building??
    When you use $20 words like phenomenal (vs. great), these will add to your bottom line! Catch phrases work wonders as well! (Well now, so does iliterations, and the list goes on?)


  • ?Dress for success?: wear your heart on your sleeve.
    People recognize sincerity, integrity and enthusiasm and this will impact your impression more than any other single factor.
  • Are emotions a factor in decision making?
    ABSOLUTELY! People will buy because they like you, desire your product, or see the end result and then will justify that decision with logic.


  • What next??
    Give them something specific to do and make it easy for them to do it? Even if you can?t make the sale right now, you can ask for an appointment, an e-mail, a business card?
  • If you knew something you wanted might be gone in a few seconds, would you CLICK HERE?
    A sense of urgency will engage the emotions and increase your ROI.

Put the M.A.G.I.C to work in your 30-second commercial, next print ad or your website and see how your conversion ratio kicks up your ROI!

NOTE: The newly launched eNutshells.net takes this principles and posts them into a one page "nutshell". Check out the video below.

Reader Comments

There are currently no comments available.

(Submit a Comment)*
*Comments are posted upon review and at the discretion of the website moderator.
NOTE: To contact the author directly, use the form in the left column.

Additional Information
Other Services:

Personalized M.A.G.I.C. Coaching
Learn how to apply the M.A.G.I.C. Formula to your business
CLICK HERE for details

"Our... Strategy Session was just what I needed... I now have a better understanding... and your followup report will keep me working the MAGIC. You are a wealth of creative as well as technical information." ~ Claudine, Bridal Perfections

Customized M.A.G.I.C. Seminar
Susan has been presenting the M.A.G.I.C. formula to business groups across California. Book her for your next event.
CLICK HERE for details

"Great presentation... at the Chamber networking lunch. I enjoyed what you had to say and the way it was delivered." ~ Brian Silverthorn, Success Systems

On-line M.A.G.I.C. Webinar
On-line presentations for your convenience
CLICK HERE for calendar

"In less than an hour, Susan was able to simultaneously give immediately usable marketing tips and techniques, entertain and inspire!" ~ Wendy Harris, Fit 4 Success

FREE Dot Com Diagnostic
Does your website effectively make you money and save you time? Need a Website or a Makeover? From affordable to fully loaded, we engineer website to suit your needs. Contact Susan for a quote.
If you would like a FREE Dot Com Diagostic, CLICK HERE.

About the author:

Susan Dakuzaku of XLeration Services, is an expert in helping businesses to utilize the Internet so her clients will get the best Return-on-Investment on their Internet dollar. She creates or re-engineers websites from simple to complex as well as helps businesses to create effective on-line marketing campaigns.

She is a popular speaker at business and professional events and can present a brief keynote to a fully-loaded workshop on a variety of topics. CLICK HERE to learn more.

Referenced by
eNutshells.net :: Articles :: Marketing

XLeration Services does not research, verify or endorse the information posted on this website. Information and links provided does not imply or infer a warranty (express or implied) about products or services. Use of this information is voluntary and will not result in any liability against XLeration Services. Full legal disclaimer