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What's on the wall?

Google & Yahoo advertising

The general thinking I see in Google and Yahoo advertising might be visualized as a target with a 100 point center. Conventional wisdom is to shoot arrows right at the center of the market for the key word group in question. Fine tune the ad to capture as many clicks (as much market share) as possible. Then build pages to convert these people efficiently.

I got into this hiring people that shot arrows at targets. They were pretty good. I needed more business. I imagined a pizza. I shoot for a single piece. OK the biggest piece but a piece. It will have a crusty edge, plenty of filling and a small gooey center. My ad is to be most attractive to the

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