eNutshells.net

This innovative approach to an on-line directory is that we did not build it from the top down but rather from the bottom up. We present information "in a nutshell": about a business, organization, event or idea and then we built in the ability to link these together into information "clusters" to make it easier to find information relevant to your needs and interests.

XLeration Services specializes in affordable, effective websites that will convert a click into a customer. That conversion to cause your phone or cash register to ring is a primary reason for having a website. Yet maximizing your business, even with the best website in the world is challenged because of the following axioms:

• The World Wide Web is vast and connecting a potential customer to a local business is like finding a needle a haystack.
• Once someone finds you, the 18-second rule* dictates that you had better grab their attention quickly so they will not move on.
• You may not get the sale immediately but it is important to capture their email so you can contact them again and add another impression to the 7-touch rule which dictates that on average it takes at least that many impressions before you get the sale.
• Making it easy for someone to bookmark a page or forward the page to someone increases the likelihood of them doing so.
• Reducing the number of click to signup for a newsletter or to contact you increases the likelihood of them doing so.
• Reciprocal links to other resources (both inside and outside your of your business) makes you a more valuable resource and increases impressions and conversion.
• Testimonials (word-of-mouth) is one of the most effective tools in your marketing arsenal and the most effective testimonials come from people just like the ones reading them.
• It takes both traffic and effective conversion to make a website work for you.

eNutshells.net is a website that implements elements designed to address each of the above axioms head on. What's more, it accomplishes all this on ONE page (marketing "in a nutshell"). It's strategy to increase traffic is then to aggregate these nutshells together into "clusters". A cluster might be an event, an organization or even a community. What's more the cluster can be branded for it's specific purpose thereby increasing its effectiveness. Yet all the clusters are powered by the search engine eNutshells.net which means the footprint on the World Wide Web is bigger than any one, individual website.

The total is more than the sum of all of its parts!

To learn more, contact us today (form to your left!)

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