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Attention Business Owners
Are you looking for new customers?
They may be looking for you too,
right here in Go For It Magazine!
Reach a positive and dynamic
audience of people that...
- Live in our community
- Work in our community
- Travel in our community
Rates as low as $125/month!
 Bob Cox is the founder and publisher. He can be
reached at (916) 266-3115.
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From the Publishers Desk - August 2011
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August 2011
After I graduated from college, my big dream was to work for a successful advertising agency. I mailed out close to 100 resumes to every agency in town and then waited for the phone to ring. When that didn't happen, I did what many people do: I gave up on my dream and settled for the first full time job I could get, which happened to be in the retail industry.
For the next five years, I existed in a life of quiet desperation, counting down the minutes until I got off work. You can tell a lot about a person when you ask them how they are doing and they answer with statements like "Not bad for a Monday" or "Great, it's Friday!" When I was in a job that I had no passion for, I was that guy.
Then, a miracle happened when I heard those two little words that many of us associate with Donald Trump, "You're fired!" When my district supervisor broke the "bad news" to me and dealt me a "Trump card," I wasn't the least bit upset. As a matter of fact, I was ecstatic as a strange and surreal sensation swept over me. I felt a euphoric lightness, as if a heavy set of invisible chains had been lifted from my shoulders. I was finally free to pursue my passion full time, which made me a little nervous but very excited about the future!
My young family and I went through some very difficult months as we struggled to make ends meet, but I was determined to never go back, no matter how bad things got. And things got bad, really bad. The stress in my relationship with my first wife became almost unbearable as we argued constantly over my decision to stay the course. Fortunately, my stubborn resolve finally paid off. In less than a year, I was hired by a local advertising company and was making a living in the field of my dreams. By the end of my first year, I was making more money than ever and loving every minute of it!
I became completely committed to being the best advertising rep I could be, so I invested my money and time by reading books, listening to cassette tapes in the car and attending seminars to improve my knowledge and skills. I followed the single best piece of advice I'd ever received from motivational speaker Brian Tracy. I'll never forget that "aha moment" when he said, "If you forget everything I've said in this seminar and only remember this one thing and commit to doing it, it will transform your life in the most amazing and unexpected ways. If you set aside 30 minutes every morning to read something positive and inspiring, it will change your life forever . . . I guarantee it!"
I followed Tracy's prescription to the letter and he was absolutely 100% correct. I became so inspired, within a few years I went on to publish my own positive and inspiring magazine, which lead me to the most amazing people I'd ever met, including my current wife, my soul mate and the love of my life, Diana. These past 20 years have been truly amazing and I am grateful beyond words to Mr. Tracy and his excellent advice. If you want to life your dream and not someone else's, don't settle for less. Follow your passion, read something positive and inspiring every day and invest in yourself. Don't put it off, go for it!
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