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Good News!
Marketing on the Internet provides a great Return-on-Investment with truly measurable Results.

More GOOD NEWS! A team of professionals have joined forces to show you how:

  • FREE business-building consultations & tips
  • Seminars (live & on-line)
  • Affordable & effective on-line marketing programs

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Articles for Internet Marketing

The sponsors of this website have written various articles that can help you understand the do's and don't, why's and how's of effective internet marketing. If you have a question that has not been answered, you can submit it using the CONTACT form.

The 4 C's of Internet Marketing: VIDEO
How to get the Web Working to Build your Business
There are 4 critical components to get the most out of your on-line marketing strategies. Implementing the principles will dramatically affect your Return-on-Investment (ROI). (There are really 5 but we focus here on the top 4).
CLICK for the video & links

The 1st C of Internet Marketing: CONVERSION
Convert more Clicks into Customers
The primary purpose of a website (from a marketing perspective) is to cause your phone and/or your cash register to ring. And the sooner the better! That's when the investment will begin to pay for itself. If yours isn't working, then you need a better website.
CLICK to read more

The 2nd C of Internet Marketing: CONVERGENCE
Drive more traffic to your website
If no one (but you) sees your website, then the best website in the world cannot be effective in marketing your business. You need to employ both high-tech as well as high-touch strategies to drive traffic to your website so that you can then CONVERT those clicks into customers.
CLICK to read more

The 5th C of Internet Marketing: COLLABORATION
Share the cost and maximize your results
If give a man to fish, he eats for a day. If you teach a man to fish, he eats for a lifetime. If you learn to fish with others, you eat for a lifetime AND you don?t have to go fishing EVERY DAY! Collaboration paired with cost-effective marketing strategies means less out-of-pocket and more profit in your pocket!
CLICK to read more

Is Your Marketing Campaign Flatlining?

Then you need some Marketing CPR! Macy's stated that "Success in Business" is achieved by simply doing three things: "Be Everywhere, Do Everything, Astonish the Customer". We agree with this philosophy with a few caveats:

The 3 C's of Internet Marketing: OVERVIEW
How to get the Web Working to Build your Business
There are 3 critical components to get the most out of your on-line marketing stratgies. Implementing the principles will dramatically affect your Return-on-Investment (ROI).
CLICK to read more

How much will internet marketing cost and can I afford it?
It's a "simple" matter of doing the math.
How much will internet marketing cost and can I afford it?
Like so many questions, the short answer is "It depends" but more importantly, it is not THE most important question to be asking. The big question is "Does it make sense for my business because it will make me money (dollars AND cents)?"
CLICK to read more

Mobilize your Message
Want more Business? Hit the Streets!!
Mobilize your Message
When you drive to your next appointment or are simply running an errand, chances are your target market is on the road to somewhere too. Are you taking advantage by having your WWW on your Wheels?
CLICK to learn more

You only get ONE chance to make a FIRST impression
So be sure to make it a GOOD one!
You only get ONE chance to make a FIRST impression
They say "you shouldn't judge a book by its cover". But, you know, we DO! And it is true about websites as well. Make sure your website is visually appealing, includes pictures that are worth a thousand words, and has content that will compel someone to click or call.
CLICK to read more

What's New

Now Rockin' in CARMICHAEL!

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Additional Information:

The 5 Cís of Internet Marketing

  • CONVERSION: On average you have less than 30 seconds to convert a website visitor into a customer with a call, click or come-by...Learn the M.A.G.I.C. formula that turns clicks into customers!
  • CONVERGENCE: A great website with no visitors is no good either. Driving more traffic to your website is key to driving more business to your door.
  • COST-EFFECTIVENESS*: Knowing the value of each new customer helps determine what to budget to gain one. Knowing your numbers will help you "do the math" on marketing so you will get the BIGGEST BANG for your marketing buck!
  • CONDUIT*: With the rise of the smartphone, mobilizing marketing can be harnessed by the use of QR codes and website designed for mobile devices. A huge reach for a minimal investment!
  • COLLABORATION: If give a man to fish, he eats for a day. If you teach a man to fish, he eats for a lifetime. If you learn to fish with others, you eat for a lifetime BUT you donít have to go fishing EVERY DAY!

*These 2 C's were recently "discovered". Sign up for our newsletter for the latest articles, webinars, and videos.

XLeration Services does not research, verify or endorse the information posted on this website. Information and links provided does not imply or infer a warranty (express or implied) about products or services. Use of this information is voluntary and will not result in any liability against XLeration Services. Full legal disclaimer