Mobilize your Message

I'm sure you notice them yourself: Vehicles with colorful graphics promoting some product or service. You may have even contacted them because of it. Not only because you saw their mobile message at the right time but perhaps because you saw another ad of theirs and, because of the multiple impressions their vehicle made, prompted a phone call. Remember that we need to create a positive impression 5-7 times before we get a call... Vehicle signage is a great asset.

 

I had once seen a local business with distinctive vehicle signage out and about. I actually parked next to Papa Bob once in a parking lot and commented on his vehicle. He told me that 60% of his new business comes from peopel who see his vehicle. This is HUGE because vehicle signage is a ONE-TIME expense (non on-going like advertising or even printing flyers).

 

I once advised Susan Silva, a landscape design client, that she put one of her beautiful designs on the back window of her vehicle and make it a point to park whereever her target market might be. I suggested grabbing breakfast at a restaurant next to a Home Depot or Lowe's on a Satuarday or Sunday morning. One new customer would pay for her signage AND her breakfast!!

 

So for the cost of vehicle signage that can range from a car magnet (a pair of magnetics (12x18) starts at $69) to a vehicle window (starts at $75) to a full vehicle wrap (could go up to $4000), when you start to calculate how many new clients it would take to pay for the signage and how many potential customers are out and about, when you DO THE MATH, it's not Rocket Science.

 

Time to "work the streets" (you know what I mean...)