The 1st C of Internet Marketing: CONVERSION

Convert more Clicks into Customers

• MESSAGE: Be very specific about your message. If you try to say too much about everything that you do, it is hard for the visitor to sift through it all to get to the "what's in it for them".
• AUDIENCE: Direct your message at each specific target market. What a business client is focused on may be quite different from a non-commercial client. So you should then fine-tuen your MESSAGE to each specific AUDIENCE and do it on a different webpage (and perhaps even a difference website)
• GRAB THEIR ATTENTION: If consumers are surfing the 'net (and you know they are), you need to distinguish yourself from your competition. Your message needs to convey your Unique Selling Proposition. What's more HOW you present it can certainly be unique as well. The internet offers many options that will increase your "WOW factor"
• INVOLVE THEIR EMOTIONS: You need to connect with your visitors in 17 seconds or less. You need to push the the "want" or "need" button of your audience and the quickest way to do this is not logic, but emotions. You can do this with pictures, testimonials, and audio. Telling YOUR story and how it will benefit THEM quickly and concisely. Ah, there's the rub!
• CALL TO ACTION: Now that you have them interested, what do you want them to do? Call you? Click the BUY button? Join your email? Whatever it is, decide what it is and make it EASY and OBVIOUS on how to do it...

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