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Susan Dakuzaku
(916) 965-4870
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XLeration Services specializes in building websites that work to build your business. Options include cost-effective 1-page solutions to fully-functional, content-driven websites. Contact us for a FREE consultation.

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Be informed to stay on top!

The 4 C's of Internet Marketing: VIDEO

How to get the Web Working to Build your Business

There are 4 critical components to get the most out of your on-line marketing strategies. Implementing the principles will dramatically affect your Return-on-Investment (ROI). (There are really 5 but we focus here on the top 4).
Additional information:

CONVERSION: Traffic without conversion still adds up to a ZERO Return-On-Investment (and as business philosopher Jim Rohn says "ZERO is NOT a good number"). You need to turn your Clicks into Customers!
CONVERGENCE:Driving traffic to your website is key to driving traffic to your business.
COST-EFFECTIVENESS*: Know your numbers. Doing to the math to calculate your ROI
CONDUIT:How your audience accesses your information affects your first impression. In the age of mobile websites, we need to create a mobile-friendly website.
COLLABORATION: (OK - There are actually 5 C's). If give a man to fish, he eats for a day. If you teach a man to fish, he eats for a lifetime. If you learn to fish with others, you eat for a lifetime BUT you don't have to go fishing EVERY DAY!

Other helpful links:

Marketing M.A.G.I.C.: The formula to maximize your conversion
Co-op Strategies:: Squeezing the most out of your marketing budget

* Check back soon for more information or join the mailing list

On Dec. 15, 2011 Susan did a presentation for the Roseville Growth Network.

CLICK HERE to download the handout.

First half of the 55-minute presentation:
Second half of the 55-minute presentation:

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