Refine your Marketing Message for Maximum Impact
They say we shouldn’t judge a book by its cover… But we DO! First impressions are lasting (and often brief) and therefore we need to evaluate every element of our marketing campaigns. Of utmost importance, we need to identify our target markets.
Each market may be looking for different things and therefore what we
choose to show and tell them may vary. For each, we need to highlight our
"WOW" factor, the What's in it for Them (WIIFT) and our Unique
Selling Proposition (USP) (how we outshine our competition which means we
need to KNOW our competition as well as our market). We can then select the best
"arsenal" for our marketing campaigns. Some apply to both our hi-tech
and hi-touch strategies.
M.A.G.I.C. Words: We only have a brief time to get a few words across in marketing so we better make sure they are high-impact words! We can help you create taglines, "buy" lines and copy that will cause your phone (and your cash register) to RING!
- XLeration Services offers a marketing consultation to help pinpoint those "hot button" words.
- Copywriters are also great resource to put those words together in a compelling format.
High-Impact Pictures: Indeed a picture CAN be worth a thousand words. A GREAT PICTURE can be priceless... Select ones that affectively tell your story.
- istockphoto.com is a great resource for a variety of images
- When it has to be YOU, local photograpers are here to be of service.
Audio: Sometimes we'll read your copy, sometimes not, but if you TELL us, you make it EASY for us but it will also carry the emotional impact we want that words alone cannot. We have tools for that! We can help you with
that!
Video: At times a video is the best way to tell your story for maxium emotional impact. But don't take my "word" for it:
CLICK HERE for an example.
Now let's look at DELIVERY OPTIONS. There are plenty of hi-tech methods to consider:
- Your Website: In this day and age, a website is as essential as a business card. People expect it and when evaluating a company, it is often an essential step in their research. If you would like a FREE Dot-Com Diagnostic on your current website (or if you don't have one, we can evaluate what one can do for you),
CLICK
HERE to schedule an evaluation.
- An eNutshell: When you take the most effective words, pictures, audio or video and put it on one page, you have your marketing message "in a Nutshell". It is a proven marketing method with a high (trackable) conversion ratio.
CLICK HERE to learn more.
- Email Campaign: E-mails are a cost-effective way to stay in touch and stay top of mind...
- Constant Contact has a fabulous toolset to test and measure email results as well as surveys
- Vertical Response has a reasonable subset of these tools. The advantage here is that they charge by email sent. So if you have a quarterly newsletter, this is an alternative to a monthly bill.
- BOTH offer FREE trials (click on the links to the right). We offer a FREE consult on which tool to choose and also can help you set up your first campaign.
So, evaluate all your marketing efforts maximize your Return-on-Investment. Got it? GOOD!!!
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